The Masthead
Practical intelligence for founders and CEOs building without a playbook.
Business Leaders Coach is a publication for SMB founders and CEOs: the operators past the “figure it out yourself” stage who need sharper thinking, not more noise. We help founders move from Overwhelmed Operator to Architect of their week, and build the leadership and operating systems required to scale beyond founder-dependency.
Our stance: Business First, AI Second. AI supports business outcomes; judgement stays human.
What We Cover
We publish across six beats, each tracking a specific pressure point in running an SMB:
- Leadership & Strategy: decision-making, identity, and direction
- Sales & Marketing: getting found and chosen in a price-sensitive market
- People: delegation, culture, hiring, and the fractional-executive boom
- Operations & AI: what to hand to AI and what stays human
- Finance: margin, pricing, cash flow, and the fractional-CFO gap
- Risk & Governance: data, liability, cybersecurity, and supply-chain resilience
Every week: Deep Dive investigations, Intel Wire (curated industry data, always sourced), and Founder Moves (leadership news from the SMB world).
How We Work
Original reporting first. Deep Dives are 1,500–2,000-word investigations, not aggregated hot takes.
Every number is sourced. Intel Wire items are pulled from verifiable third-party research: trade bodies, surveys, industry reports. We attribute every stat and never publish a figure we can’t trace back to a real source.
Sponsor content is always labelled. Where a Playbook or Deep Dive is underwritten by a sponsor, it’s marked as such: editorial judgement isn’t for sale.
Editor-in-Chief
Toye Oshunbiyi, Founder & Editor-in-Chief
Toye founded Business Leaders Coach in 2021, after a decade leading the regional Learning & Development function at STHREE plc, translating boardroom strategy into leadership capability that actually held up under pressure.
Since 2021, he’s worked directly with founders, CEOs, and leadership teams across recruitment, healthcare, professional services, and SMEs, diagnosing where leadership capability breaks down, and building the frameworks (including the Founder’s Evolution Framework) that now anchor BLC’s editorial coverage.
That’s the lens BLC reports through: management thinking tested inside a large organisation, then rebuilt for founders who don’t have a corporate L&D department behind them.
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