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Intel Wire

50% of Consumers Would Rather Buy From a Brand That Doesn’t Use AI in Its Marketing

Intel Wire · Sales & Marketing · September 14, 2026
50% OF US CONSUMERS PREFER BRANDS THAT SKIP AI IN MARKETING

A 2026 Gartner consumer survey found half of US shoppers would rather give their business to brands that avoid generative AI in customer-facing messages, ads, and content. Marketing teams are racing to adopt the exact tool half their customers are quietly penalizing them for using.

Source: Gartner, via eMarketer: Consumer Trust in the AI Age, 2026 →