Influencer Marketing Hub’s 2026 Benchmark Report found micro-influencers average 3.86% engagement compared to 1.21% for mega-influencers, while costing roughly 60% less per post. Brands keep chasing the biggest names for reach. The actual return sits with the smaller ones most marketing budgets treat as an afterthought.
Intel Wire
Micro-Influencers Get 3x the Engagement of Mega-Influencers, at 60% Lower Cost
3x
HIGHER ENGAGEMENT RATE FOR MICRO- VS MEGA-INFLUENCERS