Sales & Marketing
Getting found and getting chosen when every customer is price-sensitive.
Callaway Ended a 3-Year Partnership Over a 30-Second Ad. Here’s What Actually Broke.
Callaway ended a three-year partnership with Good Good Golf days after an ad from its partner drew backlash, and paid the full cost of a decision it didn't make. A real lesson in what co-branding actually puts at risk.
Read more →The Average B2B Buying Group Is 10 People. Above $700K, It’s 14.
6sense's 2025 B2B Buyer Experience Report, based on 4,510 B2B buyers, found buying groups average about 10 people, and deals above $700K involve an
Micro-Influencers Get 3x the Engagement of Mega-Influencers, at 60% Lower Cost
Influencer Marketing Hub's 2026 Benchmark Report found micro-influencers average 3.86% engagement compared to 1.21% for mega-influencers, while costing roughly 60% less per post. Brands
True Customer Loyalty Just Fell From 34% to 29%, the Sharpest Drop the Index Has Ever Recorded
The SAP Emarsys Customer Loyalty Index found true loyalty (customers who'd stay even if a competitor offered something better) fell from 34% to 29%
50% of Consumers Would Rather Buy From a Brand That Doesn’t Use AI in Its Marketing
A 2026 Gartner consumer survey found half of US shoppers would rather give their business to brands that avoid generative AI in customer-facing messages,
X’s New Payout Program Only Counts Views From People Who Already Pay X
X shut down its Creator Revenue Sharing program today, replacing it with an Original Content Rewards Program that opens for applications tomorrow. The new
American Eagle’s Sydney Sweeney Ad Made the Stock Jump 20%. Foot Traffic Fell Nearly 9% the Same Week.
American Eagle's Sydney Sweeney campaign became one of the most talked-about ads of the year, and the company's stock jumped 20% the week it
How Process Mapping Drives Sales & Cultivates Team Ownership
As a founder, you're constantly navigating the exhilarating, yet often chaotic, path of scaling your business. The dream is rapid growth, but the reality
Why Having a Unique Value Proposition is the Secret to Standing Out in a Crowded Market
In today's competitive business landscape, standing out from the crowd is more important than ever. With countless companies vying for consumers' attention, how can
Uncommon Service | How to Stand Out From The Crowd
As a service business, how do you stand out from the crowd? Research is showing that over 80% of businesses in both the UK